McCain campaign chose Optima typeface for their campaign logo. If you ask me, it looks like a logo of a wholesale food distributor or a car dealership. Plus, I find that five-pointed star at the top a bit unnerving. Designers, design curators and critics weigh in with their assessment:
But apart from the graphic designers, what do other professions think? What do the nation’s adult entertainers think about the campaign so far? And what about the dentists? Who has better teeth for the job? Inquiring electorate wants to know. I hope folks at NY Times are up to the challenge. After all we didn’t learn that rappers aren’t so hot about Obama from them, did we?
With a mix of Roman dignity and a subtle military presence, the typeface communicates the qualities seemingly most important to the candidate; honor and virtue.But also
For some reason, almost every dentist and orthodontist seems to use Optima for their letterhead. Therefore, while Optima is a great typeface I tend to associate with getting teeth drilled.A mixed reception then. (Hat tip: GvZ)
But apart from the graphic designers, what do other professions think? What do the nation’s adult entertainers think about the campaign so far? And what about the dentists? Who has better teeth for the job? Inquiring electorate wants to know. I hope folks at NY Times are up to the challenge. After all we didn’t learn that rappers aren’t so hot about Obama from them, did we?
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