Mongolia moves to register Genghis Khan as a brand name and license the use of his name and image. Nothing warms the cockles of my heart more than a post-communist country eager to earn a buck on its national heritage. Really, even if they should use the vile institute of trademark. Apparently, Genghis is the source of Mongolian national pride so they wouldn’t want non-Mongolians to make a profit out of him. And who am I to judge their choice of the source of their national identity? We Slovaks base ours on a thief and an inedible food! Whatever keeps their national spirits up, as long as it is anything short of mounting their ugly horses and looting and pillaging half the world again, is fine by me.
I am more interested, who and when will first try to register swastikas? Hindu, Chinese or Germans? And with Stalin Vodka already on the stands in some countries I heartily await the legal battles over who gets the protection and sole rights over the brand name and the image of Adolf Hitler. It would be an interesting reversal to see him actually being contested by both Austria and Germany.
And will Greeks or Macedonians sue Oliver Stone? Someone should.
Oh, happy days.
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